Sales Effectiveness
Training Solutions
Due to the dynamic nature of today's marketplace, achieving superior
sales performance is more of a journey than a destination.
Zengermillerlibrary utilizes a best practice approach for addressing our
client's need for greater sales. Beginning from the customer
perspective, we utilize our considerable breadth and depth of
relationship expertise to examine and address sales effectiveness
approached holistically.
DEFINE — Business leaders define strategy.
Executives Define Sales Strategy — Strategy Clarification
Strategy owners need to ensure that the sales strategy is clearly
understood and consistently executed by everyone in the organization.
How do sales force automation, performance management, compensation,
development, selection, and other key processes and systems help
support achievement of the strategy?
Zengermillerlibrary's consultants work with the executive level of your
organization to ensure that your sales solution effectively achieves
lasting results — for your customers and for your organization. Because
your situation is unique, we tailor our approach, leveraging your
strengths and addressing the critical issues.
Click on Consulting Services to learn how our consultants can help you design and implement strategic learning solutions.
DIRECT — Senior leaders direct the practices and processes.
Executives and Mid-Level Managers Direct sales process and operations
Sales Performance Process Mapping™
Develop
a sales process map — including key activities, critical tasks, and
performance measures — that provides a consistent model for business
development and for setting performance expectations.
Audience: Executives — senior leaders
Length: Varies
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DEVELOP — Managers develop the individuals, processes and systems.
Professional Sales Coaching™
Apply a conceptual framework, communication skills and planning tools to reinforce the skills employees learned in Professional Selling Skills®.
Audience: Sales managers and coaches who have completed Professional Selling Skills®
Length: 2 days
Click here to download an overview of this module
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DELIVER — Individuals deliver results through productive behaviors.
Account Management
Winning Account Strategies™
Learn a five-step strategy for maximizing sales opportunities and relationships within key accounts.
Audience: Experienced salespeople and their managers
Length: 2 days
Click here to download an overview of this module
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Sales Call Management
Salespeople require skills and processes that effectively and
efficiently conduct sales calls from the opening statement until close
— resulting in an informed, mutually beneficial decision. Salespeople
need to master information exchange, overcoming customer concerns and
negotiating, in order to succeed in their sales conversations.
Professional Selling Skills®
Become a consultative problem-solver in face-to face sales situations, and take customers through the steps of the sales cycle.
Audience: New and experienced sales professionals
Length: 3 days
Click here to download an overview of this module
Professional Selling Skills® Online
Experience a technology-based alternative to Zengermillerlibrary's powerful Professional Selling Skills®
classroom training for face-to-face selling. Benefit from an
interactive platform that equips you with the skills needed to develop
lasting, mutually beneficial customer relationships.
Audience: New and experienced sales professionals
Length: 4 hours online plus 1-2 day follow-up workshop.
Click here to download an overview of this module
Professional Selling Skills® Rx
Increase
sales to demanding and time-stretched medical professionals using a
powerful, consultative pharmaceutical-specific approach.
Audience: New and experienced sales professionals and their marketing and support staffs
Length: 1-3 days
Click here to download an overview of this module
Professional Teleselling Skills™
Close
the sale through scripted or unscripted phone conversations, and build
customer relationships that instill confidence in their decision to do
business with the salesperson and the organization.
Audience: Telephone sales professionals
Length: 2 days
Click here to download an overview of this module
Advanced Selling Techniques:
Professional Sales Negotiations™
Negotiate mutually satisfying agreements with customers, and understand how and when to negotiate effectively.
Audience: Experienced sales professionals and sales managers
Length: 2 days
Click here to download an overview of this module
Selling In a Competitive World™
Learn
the skills needed to achieve more success in competitive selling
situations: advanced probing, competitive analysis, and value
proposition creation.
Audience: Experienced sales professionals and managers
Length: 2 days
Click here to download an overview of this module
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Market Management
Salespeople utilize skills and processes in this area to focus on
facilitating sales conversations through managing time, territories,
and prospecting efforts in order to operate efficiently and keep a full
pipeline of opportunity.
Professional Prospecting Skills™
Benefit
from new ways to efficiently and effectively initiate new business
relationships through prospecting. Learn a three-phase approach to
prospecting: Prepare, Contact, and Assess.
Audience: Salespeople and their managers
Length: 2 days
Click here to download an overview of this module
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